Digital Marketing in Asia - A Start-up Guide for Search Engine Marketing in APAC by Rohan Yamagishi

Author:Rohan Yamagishi [Yamagishi, Rohan]
Language: eng
Format: mobi
Published: 2013-12-26T05:00:00+00:00

Item Promotional Ads Limit AdWords Limit

Campaigns 100 per account 10,000 per account

Ad groups 2,000 per campaign 20,000 per campaign

Ads 50 per ad group 50 per ad group

Keywords 2,000 keywords per ad group 5,000 keywords per campaign 50,000 keywords per account 20,000 per ad group 5,000,000 per account

For those who find the Promotional Ads limits disappointing, there is still at least one solution. If you were to advertise through a Japanese SEM agency, it is possible to contact Yahoo! Japan and have certain limitations increased. This is a feature only available for SEM agencies though.

2. Data import feature

The Promotional Ads platform facilitates the process of importing and editing large amounts of data with its import feature. Rather than using an editor program such as that which AdWords provides, Promotional Ads accepts a bulk .csv file as a medium for importing all the data necessary for running an account. This is not a problem for people with plenty of Excel experience; however, for those who do not have a strong command of the Excel program, this feature of Yahoo! can be quite troublesome. The larger a Promotional Ads account is, the bigger the files will be and the longer they will take to upload. Also, it is important to note that one mistake will cause the import of your data to fail. This can frustrate even the seasoned professional, as it wastes a lot of time. So, it is always important that you set more time aside for your account operations on Promotional Ads.

Why doesn’t Yahoo! Japan offer an editor you ask? Well, Yahoo! Japan does have one, but it doesn’t operate in the same fashion as Google’s—this will be elaborated upon later. So, advertisers are left to import their data via .csv files with rows upon rows of data. Make sure your Excel skills are up to par and you enter all the data necessary before attempting to import on Yahoo! Japan.

3. Campaign/ad group/keyword settings

The campaign, ad group, and keyword level settings available on Yahoo! are all available on AdWords, so if you’re an AdWords professional, you don’t have to stress over learning how to operate new features. Fortunately, for your campaign settings, most of the features that AdWords includes are also available on Promotional Ads. However, certain advanced options are limited or non-existent. For reference, I have listed some features below that are not featured on Promotional Ads. Some of these—or even all of these—are used regularly by AdWords marketers, so knowing beforehand the alternative measures you will have to take in order to get around the lack of options will help you to run your paid search campaigns more smoothly:

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